White House Easter Egg Roll

Our team worked closely with the White House and national agencies, implemented new thematic approaches that aligned with the Administration's priorities, integrated online ticketing to widen accessibility, and restructured event logistics significantly. Our comprehensive oversight included concept development, talent coordination, and managing onsite operations within the unique constraints of this national landmark. We introduced electronic ticketing to a more geographically diverse audience and overhauled the event entry system in order to allow 10,000 more guests to attend - a 50% in crease from prior years events.

‍

Frontrunner Productions revamped programming and branding and allowed for a more fully integrated event theme and an elevated appeal to modern youth. We managed. all aspects of the production including concept development, creative design, ticketing and crowd logistics, load-in/strike and onsite schedules and operations. We collaborated with the White House Visitor’s and Social Offices, the National Park Foundation, the National Park Service, and the United States Secret Service.